Why Twitter Isn't Just for Ashton Kutcher


The Alexander Group has long been a social media fan and frequently posts to Twitter, Facebook and Linked-In

Social media is widely accepted these days as a strong and relevant resource to receive and communicate information and will only become stronger and more relevant over time. Of all the social media outlets available, Twitter is a particularly invaluable tool for both receiving up-to-the-second news and information and creating a brand identity for you and your career. While many resist Twitter, we at TAG believe that now is a great time to leverage this incredible marketing tool.

Consider the following Twitter facts and stats:

1. Social media is the number one online activity in the U.S. A year ago it was email.

2. Twitter has over 100 million users.

3. 30 percent of Twitter users have household incomes of more than $100,000.

4. 67 percent of Twitter users are more likely to do business with those that they "follow" and who follow them.

5. Only about half of Twitter users are between the ages of 26 to 44. If you assumed Twitter was just for celebutantes and teenagers, you could be missing out on a key audience.

Five Reasons to be on Twitter:

1. There is no easier and direct method to "build your own brand."

Twitter is simple to use. There is no need for training or to attend a seminar. In a matter of minutes you will be signed up and ready to go. You can begin sharing relevant and interesting information and choose who to follow based on your interests, opinions, career, friends, family and colleagues. For example, you can post your comments on a book you recently read or an interesting article, case study, book or press release. You can give your opinion on an industry trend or new product launch. What are the opportunities and challenges in your industry? What changes lie ahead? With Twitter, you have the opportunity to gather current and potential clients and industry peers together in one virtual room to listen (or read) what you have to say, on a regular basis.


2. If you subscribe to Time, Newsweek, The Wall Street Journal, The Financial Times, and your local newspaper to "stay informed," then Twitter is your 21st Century news outlet.

Unlike Facebook or Linked-In, you decide who you will "follow" on Twitter. Not only can you follow major news outlets to receive news updates or "tweets," you can also follow companies, industry associations, executive search firms and individuals with whom you have a professional or personal interest. Many executive search firms and companies are beginning to "tweet" senior-level positions.

3. Not Tweeting? Your peers certainly are.

Several CEOs and other executives regularly use Twitter. Richard Branson, Bill Gates, Mark Zuckerberg, Jack Welch, are a few notable executives who tweet. While liability and security are concerns, when used properly, Twitter is no riskier than other online communication outlets such as email, Linked-In or Facebook. Additionally, by not signing on to Twitter, you risk dating yourself and becoming out-of-touch.

4. Twitter gets the word out with a personal touch.

You may have 1,000 followers, but when your Tweet appears in your followers' newsfeed, your message is communicated as if you and your follower are communicating one-on-one.

5. Twitter has proved its professional relevancy, and it has done so long ago.

Twitter is the place to directly (in 140 characters or less) espouse your expertise, practice your craft, and tell the world that you are the expert in your field. Twitter is a huge door opener. Think of Twitter as you would your BlackBerry, IPhone or IPad - it is a must have for every career-savvy executive.

Now that you are ready to jump in the water and sign on to Twitter, here are a few sites to get you started: , , . The first company we hope you will follow is The Alexander Group . We'll be looking for you!


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