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A Creative Muse Hits the West Coast

10.12.2009

 

Perhaps you've read about my distinct belief that the executive search industry has been neglected, unrightfully so, in the world of television programming. No? You can read about that here. I stand firm by this belief. The TAG Chronicles would be a surefire hit. John Lamar's travel sagas alone, shot well with right action special effects, would make for a fine 9pm spot on CBS. I'm thinking explosions and high speed chases in that little yellow car he rented once. I know I've participated on a panel interview with a client that would be better than any good cop bad cop routine in Law & Order.

If that won't get you to tune in, how about the episode about a shy-girl-turned-industry-leading executive-search-professional from Alabama coming home for her 40th high school reunion? That might even qualify as a "very special episode"! But no, instead we get more doctors, lawyers, crime scene investigators of every shape and geography, and paper company workers. Snooze.

I get it. The capital investment is huge for a new television show, and the viewing public is fickle. At the Emmy's this year, the common refrain was that audiences just aren't tuning in to watch television in the numbers that they did before. And, well, our Hollywood connections here at TAG aren't quite warm enough to get a network executive audience for our big pitch (though I believe we could do it if we set our minds to it, as we know how to get meetings). But we have searches to manage and clients to delight, so we are a little too busy to chase them down right now.

I've been thinking we should find another medium to get our stories out there. So what is it? I have a passion for theatre, but I'm not about to suggest a new musical called Search! That is, until I can be assured that we could get Uma Thurman to play Sarah Mitchell. She isn't returning my calls. What else
could we do, I wondered?

And then I saw this, and I was inspired: http://milkquarious.com/#/rock-opera. It's a rock opera. On the web. Hearkening back to the likes of Tommy and Jesus Christ Superstar, it's sure to connect with our target audience, reminding them of some nostalgic favorites. With a web-based distribution strategy, we can get our story out to a broad audience quickly and virally. Milkquarious is part of an out-of-the-ordinary advertising strategy for the Got Milk? campaign. And in the spirit of full disclosure,

I know personally the ad agency talent that created this gem (I have some brilliant, creative, and wonderfully weird friends). This particular one is a little out there, for sure, with talking flying unicorns and "bad hair monsters". But those characters are all just metaphors for the pitfalls, interpersonal drama, and obstacles that we tackle every day, heroically. So it's not that crazy. Who would be our protagonist, the White Gold character? I'm taking nominations in the comments section. 

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